How can we use adult entertainment for good? MyDirtyHobby used its topical connection to genitalia to promote preventive testicle examination. They took the German Easter tradition of hunting “eggs” – which in German also means testicles – to let actor/influencer Lucy Cat give examination instructions on social media, as well as more egg-splicit instructions on Mydirtyhobby.de. To make sure German males examine their testicles, we targeted their partners, girlfriends and wives to go on the Great Easter Egg Hunt. Resulting in millions of views, media attention and a lot of romantic Easter egg-tion.