VONGU is a famous lacquerware brand in China. As an important invention in the areas of chemical technology and industrial art, lacquerware is not only of practical use but has also artistic aspects, the value of which only becomes apparent over generations. The redesign of this corporate identity is based on an artistic-looking font. In addition, it utilizes an identification system and a range of graphics to reflect changes over time and generations, thereby highlighting the profound increase of the brand’s value and cultural appeal.