The new design for the Telekom Flagship Store in Munich by LEPEL & LEPEL greets the company's customers with a very personal character. The designers call the concept "Collector's Home": a customer with an eye for detail collects his or her favorite pieces in a tasteful setting. Timelessness meets the zeitgeist. A clear frame acts as the ideal environment for the emotional core. Floor and ceiling in dark shades highlight products on white presentation surfaces and, above all, let Telekom's signature magenta shine brightly. Comfortable islands give prominence to the company's most important products: service and consulting.