A pioneer of digital font design since 1989, Yoondesign offers a new platform that explores the link between font design and products and brands. The renewed identity allows them to express themselves as a specialist group with the aim to broadening the spectrum of design. The triangular relationship between typeface design, contents, and branding expands into a polygon, then eventually a circle, representing flexibility to change based on a variable graphic motif. Setting the basic tones of black and white as the embodiments of the light and pigment color primaries, the use of colors and graphic motifs are freely arranged to suit each medium.