“Ultimate Speak” was an integrated campaign designed to launch the stylish new Ultimate Ears identity along with BLAST & MEGABLAST: a new line of speakers with incredible sound and Amazon Alexa voice control. In a crowded category, the marketers wanted to celebrate this moment with style and visual swagger. The Ultimate Speak concept shows a range of hip young souls with music bursting from within. From a 60-second brand film to stunning print, digital, and retail executions, the campaign sought to connect with music- and culture-loving consumers, while asserting Ultimate Ears as a leader in the market.