This booth was designed for Drupa 2016, the largest printing equipment fair in the world. The booth communicates the new brand identity and vision. The backlit rear wall is the visual center and at the same time forms the set for Janoschka employees who are staged as “teampreneurs”. They approach customers with their own custom gesture as part of a film animation. This brings the ideas of the teampreneur to life, and can be further developed by employees at the trade fair. Different-sized cubes on the rear wall and ceiling shape the booth architecture and represent a modular range of services.