The power of pure light
行业分类
品牌
LEDLENSER is a manufacturer of LED flashlights. The new packaging for the complete LEDLENSER product range aims to reduce different kinds of packaging to just one high-quality solution across the range. The main design goal was to create high awareness and strong brand perception at POS. At the same time, the designers hoped to achieve a wow-effect, representing how darkness becomes light at the push of a button. Executed in a high-contrast design with a stylized light beam that transforms 100% black into 100% white, the packaging meets the communicative goal: maximum awareness at POS through a bold and striking design.
设计公司
GREY Group
设计师
Prof. R. Goetz, A. Geh, S. Schönhaar, M. Schäde, M. Hugo, A. Kemper, D. Melskotte, M. Rewald (Beratung), A. Toelke (Beratung), Pacproject (Packaging Production)
设计奖项
颜色
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