Change requires courage, energy and a strong will. With this idea as a basis, Porsche developed a visual concept for the global launch of the new Porsche Panamera. The concept offers its users, the respective Porsche markets, creative freedom. It is modern and flexible to use – across all media and spaces. Bold and confident statements are presented on different walls, surfaces and structures. They underline the motto and show its facets. Set in contrasting and powerful typography, a strong, expressive and modern visuality emerges.