Our studio has collaborated with CORdesign studio to create new packaging for the Thai Sugarcane Industry. This packaging is designed to give sugarcane lovers a whole new experience through a literalist graphic design. The packaging is designed to simulate the look, feel and texture of the sugarcane flavor contained inside. Also, the bottle shape and size have been designed to allow the bottle to stack on top of one another. When looking from a distance this design is wholly distinctive on the shelf and easily recognizable for the customers.