SIR. ONION is a health juice brand based on the onion. The design portrays personifies SIR. ONION as a real person; a tall, friendly gentleman in a suit. By profession, he is an onion researcher. The packaging is designed with bold, modern typography, with an open and friendly graphic design that inspires trust. The opening end of the packaging is marked by a photograph of a real onion, so the experience of tearing open the package is related to that of peeling an onion.