Shinsegae International's JAJU app was created to reflect pragmatic lifestyle trends. By offering lifestyle content and a shop in one app, the JAJU app provides the service of a new genre called Living Contents Commerce. Whereas the original app simply made the Juju website mobile, the new app is optimized for mobile devices, enabling customers to search products quickly and consume various content organically, and has contributed to increasing sales by enhancing convenience in the purchase decision process.