QiGang is a new oriental aesthetic fashion brand. Its logo design fully reflects the oriental aesthetics of the brand plus the clothing design aesthetic concept of European and American fashion version. The design subtly combines the English letters “T” and “F” with the Chinese character “Qi”, and extracts the shape from the oriental element, perfectly integrating Eastern culture and Western culture. It makes good use of oriental aesthetic techniques to express English letters, creating a refreshing new oriental aesthetic brand image. It well reflects the brand spirit in the use of communication, with significant brand recognition.