This is a premium TV packaging which communicates the innovative concept and values of LG SIGNATURE OLED TV W. Departing from the usual method of emphasizing strong points, this packaging design is based on a totally new concept of artistically expressing the value of the product. By using only high-contrast minimalist graphic art, the product concept is conveyed with impact and simplicity, maximizing the product value. Customer satisfaction is maximized by providing a user installation guide and the transformable accessory box to give users a premium unpacking experience.