The design form was inspired by penguins, one of many animals threatened by climate change. This form, as well as ensuring a friendly appearance, also helps to raise children's awareness that healthy drinking water forms part of a chain of sustainability, which also affects the natural world. The two main features of the bottle are its filtration of water and reusability. The filter is a composition of microglass fiber and cellulose infused with nano-alumina fibers in a non-woven medium that creates an electro-positively charged depth filter media. It filters impurities up to 99.997%.