The task was a fundamental brand relaunch in accordance with the new, holistic One-Brand-Strategy of ONE KUKA that repositions the world market leader in robotic and automation technology as a visionary and pioneer of industry 4.0. The central idea that supports and shapes this strategy and the new brand appearance is that the company is now perceived as a whole. The new corporate design translates the brand’s repositioning consistently into the visual form and sets new standards of exceptional reach.