PENGTAI KOREA is a subsidiary of Samsung Group and Cheil Worldwide, one of the top digital marketing agencies in China. PENGTAI's brand identity is based on a three-process model – Think, Build, Operate – which is central to the company objective to fully integrate digital field consulting, branding, and content creation services. The renewed PENGTAI KOREA brandmark is a combination of a symbol and a word. The symbol reflects the engaging, evolving and extendable Pengtai brand identity. It is combined with the PENGTAI logotype, creating an entirely new signature which conveys a creative and forward-thinking transformation to the new company image.