The story of Mito Coffee began more than 100 years ago with a business that has passed through four generations, maintaining to this day the original producing estate and one of the most award-winning coffees in the world. The designers first inverted the axis inclination of the letter O in the word “Mito”, alluding to a coffee bean. In the packaging, watercolor illustrations depict myths that originate in the region of the coffee estate, and relate these to the different coffee blends.