A year has passed since the new LATAM brand was born. It was a year of new discoveries, feelings and beliefs. To celebrate this inspiring journey, we came up with a story full of words, images and passion: the LATAM Book. This book presents an opportunity to get to know all the brand details, remember our origin and to get in touch with our most special destinations. LATAM's purpose and values take form in lively photographs and visual elements. The best of Latin America translated into colors, graphic references and icons. It is an identity born with the best of Latin America and ready to take the journey further.