The Paulaner breweries reflects the exclusive gastronomic concept of the Paulaner brand. For 25 years, Paulaner has offered a combination of Bavarian tradition and Munich lifestyle at more than 35 places all over the world. The new corporate identity conveys this in design and communication. Corporate design, brand space and corporate communication put this experience center-stage. The specific trademark, the world of colors as wells as the typography, the large collection of handmade illustrations and the staging of content in an entertaining way have succeeded in sensualizing the brand at all touch points.