Up and down – a simple movement of the inner carton gives access to the product and makes ONE UP the ideal packaging for candy such as chocolate drops or for dietary supplement or pharmaceutical pills. It makes for easy transportation, convenient and hygienic handling, and a strong presentation of the product at the point of sale. Users can easily dose their product and enjoy a playful packaging experience. Inside the packaging, ONE UP offers further communication space. To ensure a sustainable and food-safe design, the entire packaging is made of recyclable carton and bio-plastic material made from starch and fibers.