K-STAR PHONE is a special, limited-edition smartphone themed on Lee Jong Suk, an actor much loved throughout Asia. It is designed to appeal to his main fan base: women from late teens to late twenties. This smartphone allows fans to feel a unique intimacy with their idol, thanks to compounding pictures and pre-set ring and alarm tones. The floating button allows users to clip his pictures and videos in their account and share them with their friends. The smartphone also features a charming Launcher App Icon, Selfie Sticker, and a familiar interactive user interface.