Health Life developed their logo from the Chinese word “treasure” based on the concept of "Miniature Curio Cabinets" (from the Chinese Qing Dynasty cabinet), signifying that high-quality products should be stored carefully. Furthermore, traditional Taiwanese and Oriental styles were manifested in the font style that draws on paper-cut window decorations. Employing the elegant and quiet traits of oriental women, the Health Life oriental brand is unique in the market.