The brief was to update the corporate design of Symrise PLC – one of the world’s largest producers of scents and aromas, to ensure more flexibility for the increased product range without neglecting the necessary homogeneity. In this solution, the digital Symrise brand center forms the basis for the corporate redesign of this M-Dax listed company. The integration of new product categories is made more visible through increased variability and improved combinability, taking new components into account. Typography, color, photography, and logo family have all been systematically improved.