Despite restriction to a space of only 15 square meters, this trade fair stand leaves a lasting impression by displaying design expertise in the area of brand communication. The dominating element is a giant popcorn machine that stretches out towards the visitors of the exhibition hall – an eye catching display that is not only an interpretation of the motto “We’re smashing!’’ but also stands for multi-sensory experiences in a constructed space. The designers created a trend-conscious, brightly colored world, with maritime pine surfaces to which they applied a striking pattern reminiscent of the returning Memphis style of the 80‘s as well as of circus aesthetics.