We never doubt that being interesting just in itself brings great value to a product. What is “EvaNewtonJobs”? It is a combination of the first Chinese characters in the names of Eve, Newton, and Jobs. The designers – with tongue in cheek – chose three people who are linked to the apple, thereby revealing the clever joke of the “EvaNewtonJobs” apple brand. Just as the advertising slogan states: this is the fourth apple that changes the world. The design aims to be something that people remember with a smile.