EDENHOLZ is a new residential building ensemble located in one of Frankfurt's most picturesque, established districts – the Holzhausenviertel, ´named after a patrician family. The fictitious name EDENHOLZ refers to Holzhausenviertel ("Holz") and displays the brand story of a home that will be one of timeless, cross-generational, and sublime quality ("Eden"). Old buildings and trees create an atmosphere of elegance. The task was to develop a brand name and identity that would reflect the heritage of the traditional location and simultaneously open a new chapter.