At first glance the visitors could not see the interior of the trade fair stand. Entering the almost completely enclosed stand was only possible after walking through a waterfall with the matching “admission ticket”: an umbrella. Behind the water wall there were VR stations for the guests to immerse themselves in a virtual forest before entering the next room with a real forest scenery and multi-sensory appeal. A robot called Pepper was in use to stop and draw visitors into the communication area in front of the stand. The focus was on digitalization and its integration in trade fair concepts: exhibition 4.0 as an experience.