Martin et Karczinski is growing, and new employees are needed. The problem was that great consultants, highly competent client service employees and exceptional designers have become a scarce commodity these days, so employer branding is no longer dispensable. The idea and implementation of this unique project came from within the agency: the employees and what connects them with the agency were turned into highly aesthetic, sophisticated films and were placed online in the style of a growth hacking campaign – a congenial offer to apply for one of the open positions of the agency.