AI PEPERO is a collaborative product between PEPERO and IBM Watson with a brand concept of ‘fun and tasty chocolate straw’. Its calamansi and cacao nibs flavors are the result of social data AI analysis of consumers' most wanted flavors. Having kept its original logo, the product portrays a visual Word Cloud based on core keywords; big data and AI effect. Flavor details and AI process are depicted as shapes of calamansi and cacao fruit by using typographic design together with a trustworthy and calm tone and manner.