The Zeiss ZX1 mirrorless full-frame camera helps the photographer to stay in the flow of Shoot, Edit and Share with an intuitive operational concept and integrated connectivity. The symbiosis of hardware and software is exemplified by the slightly bent screen which guides the user’s finger through the toolbar and modes. This allows for intuitive operation of the touch screen while using the viewfinder. Vertical swipes allow the user to access most important modes and functions by following the natural thumb movement and mental models. The UI adapts depending on the current dial settings, displaying only the tools currently available to the user.