The new website translates the company’s strategic orientation into a technically advanced yet playful and intuitive user experience. Here the content seeks the user, not the other way round. Through many surprising and engaging functions and a highly flexible information architecture, the site appears fresh even after multiple visits and takes users on a voyage of exploration every single time. The holistic approach of baierl + demmelhuber to bring together different services and products in an "all in one" policy is mirrored by the use of a brand element derived from the company’s logo, acting as a strong conceptual bracket for the whole site.