The Audi Design Challenge allows young Korean designers to present designs inspired by Audi. The 2016 Audi Design Challenge exhibition was based on the theme of ‘light’. To represent the spirit of the Audi Design Challenge, the exhibition designers used the light from the headlight of an Audi car, which lights the way forward. The prize-winning entries to the Audi Design challenge were presented on illuminated stands. The exhibition featured several other highlights on the theme of light, including the words ‘Audi Design Challenge’ spelled out in light bulbs.