Feeling—the meta-theme of Vorwerk's 2017 Annual Report—is presented with humor, sensitivity and emotion. Those same qualities apply to the report's contents, design and layout, both print and digital. Feelings based on needs also play a key role in the Vorwerk brand universe. The print report resembles a premium-quality book, underscoring the values Vorwerk embraces, and functions as the tangible counterpart to the online report being published for the first time. What the print report achieves with haptics and design, the online edition translates into innovative, audiovisual features, such as an emotions bot.