Based on the concept of UCC COFFEE LABO, this booth let visitors discover the fascination of coffee explored by UCC. Experiential areas propose various ways to enjoy coffee such as ice brewed coffee. Projection mapping on a can of high-grade coffee beans visualizes the inner structure of the can and communicates UCC’s flavor preservation techniques. Throughout the booth, copper is used as a key element, which has been used for coffee appliances for generations. Copper pipes provide a spatial effect and illustrate the functionality of serving coffee. The booth embodies UCC’s philosophy and technique of preparing a cup of coffee.