The brand to go: the flag-format Reisenthel brand magazine takes an emotional approach to presenting various topics on the tote and bag brand. The magazine is one component of Reisenthel's brand identity campaign. The challenge was to illustrate the company's spunky attitude through the written word and images. The design agency organized two workshops to explore which characteristics define the brand, identifying an accessible identity that would shape the brand’s future direction. These findings were then applied to a brand implementation package, training sessions and the colorful, inspiring brand magazine, which showcases how Reisenthel is a vibrant and strong brand, full of life.