The Swatch Art Peace Hotel offers artists the chance to live in Shanghai for free and fully concentrate on their art. The website's main agenda is making the artists and their work come alive. The site presents the hotel concept, provides information about exhibitions, and also gives artists the opportunity to apply. Users can visit the Virtual Museum and discover all the resident artists, their art as well as the accompanying stories.The complete website design is based on the characteristic bold Swiss look and feel. The fonts used are all by Swiss typographers, and the color red associates the Swatch brand to both Switzerland and the hotel's location in China.