Samyang Group specializes in material technology in food, chemicals and biopharmaceuticals. The company's corporate vision calls for “a company that makes life more affluent and convenient.” The redesign of the new Samyang logo is a reconstruction of the group's brand concept, "life's ingredients," combined with the three colors of light. The blue dot in the logo represents an apostrophe, symbolizing Samyang's material technology applied to diverse products. The red and green dots represent a double quotation mark, a reference to Samyang employees communicating with customers. The goal of this CI and branding project is to transform the brand's static image into a broader, more dynamic one.