In 2018, Sonos launched Beam, the smart soundbar for your TV. They've also reinvented their packaging for a premium experience with sustainability and optimization in mind. At Sonos, the unboxing ritual is a part of a seamless journey to the product. Each aspect of the packaging is refined for an overall premium opening experience that is simple and surprising in terms of materials and execution. Beam packaging is 97% paper-based, utilizing 83% post-consumer recycled content. By celebrating the natural corrugate and pulp materials in their unfinished state, Sonos have developed a structural design with authentic warmth.