At the Munich Security Conference, Siemens and eight industry partners set a new milestone by signing a joint charter for increased cybersecurity. The "Charter of Trust," initiated by Siemens, demands binding regulations and standards to build trust in cybersecurity and to advance the digital transformation now taking place. The brand design is based on a cross-media application of key visuals for various communication channels, e.g. the Siemens platform and social media channels. A Charter of Trust website was also created. Full-page advertisements for the charter appeared in the New York Times, Süddeutsche Zeitung and other publications across the entire world.