The Siemens Concept Mall opened its doors at IFA 2017 in Berlin. Visitors experienced the seamless interplay of smart technology, networking and design, fittingly themed "Solutions for a Seamless Life". This installation offered a sophisticated, modern audience everything for their urban lifestyles. The smart, networked product solutions were presented in urban pop-up worlds. Each section of the Concept Mall was an entirely new environment, allowing visitors to experience the home appliances in an entirely new context.