This isn’t just a “video tutorial” – it’s a bold move to change the world of Human Machine Interfaces in order to improve the daily work in factories around the globe. At its core, the HMI Design Masterclass provides 7x10 minutes of practical design tips and guidelines from professional designers for automation engineers. On top, there are recaps, assignments, and templates to get started. Considering the tiny target group, we only expected to reach around 1,000 people. When the first unit launched on 20 September 2018, over 4,000 participants had already registered, waiting eagerly to learn more about professional HMI Design.