How to display two clock brands with different styles in the same showroom? As everything becomes more homogenous, our designers gained inspiration from cells, the basic unit of life. By attempting to dissect the mysterious moment of evolution, they found differences and dichotomies. Cells can be stable or chaotic, independent or syncretic, interdependent or confrontational. Growth is always accompanied by demise. This approach led us to rethink the relationship between life and time.