Social media likes are the new currency. But so far, people have not been able to buy anything with likes. Strellson AG has changed that by opening the world’s first online shop, The Strellson Like Shop, where customers can pay with likes. The company launched the new Spring/Summer collection 2017 exclusively on the Strellson Like Shop. All visitors had to do to get one of the new styles was write a personal message about their favorite look, share it on Facebook, and collect their friends’ likes to pay for it. Thanks to the Like Shop, every customer became a multiplier — and every post was advertising for the Strellson brand.