Oncode Institute is dedicated to understanding cancer and translating research into practice. As the institute's launch was a one-time chance to reach a large audience, it wanted to tell a powerful story in a bold style. The film includes an animation that acts as an elegant introduction to what the institute stands for. Entirely consisting of logo elements, the animation brings the institute's identity to life. Abstraction, organic design and smooth motion allow the visuals to pair perfectly with the friendly voice-over. The film's clear visual style, trusting tone of voice, and straightforward storyline make it the ideal vehicle for communicating the institute's ambitions.