Original Design Fashion Week (ODF), held in Shenzhen, China, aims to be a major influencer of future fashion trends. ODF offers the most commercially valuable, international fashion week brand for independent fashion designers. ODF’s visual identity offers a unique visual experience. Its flexible, innovative and dynamic graphics demonstrate the communicative power of strong design paired with materials. The branding is a source of multidimensional inspirations, portraying ODF’s human-oriented design sense as a “source of fashion”. ODF is not only about strong aesthetics. The event also strives to offer an innovative and original fashion design business platform and value chain.