The Genesis brand is a promise of a new way of automotive luxury. To deliver that promise, we moved away from creating a typical automotive showroom and aimed to provide a unique and tailored experience for all visitors. Unlike typical automotive showrooms surrounded with glass windows, only small portions of Genesis Space are visible from the outside. Not only does it arouse visitors' curiosity about the place itself, it is built this way to maximize the private and personal setting to enhance the interaction between the customer and the product.