In its some 20 years of history, the KKL Lucerne has successfully advanced to become one of Europe‘s most renowned concert halls. But in the meantime, the world has changed. KKL felt it needed a rebranding to stand out in these information-saturated times so that it could present its best side at any given touchpoint. The new KKL Lucerne logo is fully responsive and can adapt to its context. The redesign's new key visual, the sound wave, adapts to its surroundings as well, translating music into movement and form in real time.