With its appearance at the Euroshop 2017, the décor-printer Interprint introduces itself to a non-expert audience. Conceived as a pop-up stand, the element-based cabinets feature constantly rotating graphics. The conceptional reduction to paper, rotation and interactive graphics symbolizes printing. Deliberately different than established industry stands, Set-Up is a sight to behold and can be scaled to fit any location. The featured graphics function as a perfect communication bridge to a non-expert audience and indirect customers. The design generates a charming image of technical competence and creativity.