The packaging design adopts a minimalist approach while ensuring a premium feel. Several different processes and materials are used to achieve dynamic visual effects. The interior design uses a visual focal point and deploys the "less is more" philosophy in the presentation of the earbuds. The packaging structure also has a unique value. The box not only provides added protection for distribution, but because it must be pulled to open it improves the consumer's interaction with the product by making the act of opening it more interesting.