This is an innovative TV using flexible OLED to make the screen disappear. Using a rollable screen, this new TV is designed to hide the screen when not in use. A new feature called Partial View allows only a part of the TV screen to be used, offering a new value of using it as AI or audio player. These design features pursue a perfect harmony with the environment that varies according to circumstances, maximizes space usability and value by eliminating the need for a screen to be always present, reflecting the product philosophy that can re-define the meaning of residential space.